UGC that didn't smell like UGC
12-asset bank, used across paid and organic. Cost-per-click dropped 38% in two weeks.
RoleTalent · Script · Edit
The brief
A homegrown skincare brand needed UGC that didn't sound like a pitch. Twelve assets, three weeks, paid-ready files.
Approach
- Used the product for a week before shooting anything. Notes, not scripts.
- Shot everything as if I were FaceTiming a friend who asked what I was using.
- Delivered raw + cut versions so paid could test thumbnails and openings.
What happened
0Assets
−0%CPC change
+0.0×Save rate
Now booking · Q3
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